So about two weeks ago, two covers of the same song were released via our favorite online music store mymusicstore.com.ph.
The song is Ikaw Lang, originally sung by Chad Borja. This song enjoyed massive success in the early nineties.
And in 2012, it is brought back to life by Gerald Santos, champion of the second season of GMA’s Pinoy Pop Superstar singing competition. For his talent in interpreting heartfelt Pinoy ballads, he bested other contest favorites that season, the other Santoses, Aicelle Santos and Harry Santos.
The other version is courtesy of Internet celebrity Kimpoy Feliciano. It’s not clear what exactly made him achieve instant fame but he started getting mainstream media attention when his name was attached to another multimedia megastar Vice Ganda. He currently enjoys a huge following on Twitter, being adored by fans known for their love and loyalty to their idol.
Which single did better?
Last week, Kimpoy’s version was at the top of the site’s top download chart, while Gerald’s version was not even felt. This week, Kimpoy’s Ikaw Lang drops slightly, with it still hanging in the top 3.
To be totally fair and honest, Gerald Santos’ version is better in several aspects. His voice and musicality is superior, no questions about that. The arrangement of Gerald’s version is also more professional, not to mention, he did a modern and updated take on the nineties ballad.
The Kimpoy vs. Gerald case is one proof that musical talent is not enough to successfully sell your music these days. In the era of the Internet, promotion and packaging are as important as the product itself. The net has become an instant fame machine for those who know how to use it well, and artists and their management/label must know how the net culture works inside out as it has become one of the main drivers of sales of multimedia products.
But in any case, we are happy that there are sites like MyMusicStore that makes it fast and easy for record labels to sell their merchandise and fans to buy the goods. Nice to see the Philippines no longer fighting the technology that’s seen as a piracy haven. The fans’ patronizing of the songs prove that many of them are willing to pay for the music, if only they have an easy and affordable channel.
Ikaw Lang by Chad Borja