The Awit Awards, organized annually by the Philippine Association of the Record Industry, is the closest thing we have to the well-respected Grammy Awards of the U.S. Logically, it IS our Grammys since it is THE country’s music industry award-giving body.
We expect the Awit Awards to be rewarding creativity, innovativeness, artistry but without disregarding business-savvy. But this year, the list of nominees for the Album of the Year, the awards’ highest honor, is a little disappointing.
All of the nominees are primarily cover albums. These “revival” records are competing for the top Awit Awards creativity prize. Although the surge in the demand for covers is very evident and noticeable, it is a little sad that some excellently-crafted all original music records for this year have been completely disregarded.
We can only hope that the Awit Awards consider this the next time they build their nominees list. By championing original musical artistry, they are helping nobody but themselves.
And of course, we also wish music consumers would start supporting artists who come up with original songs, and work hard on the concept of their albums. We have had enough of music artists who simply record an entire “song hits” and call it their “new album.”